NVIDIA quickly reacted to release of new AMD Radeon HD 6800 graphic cards which is tomorrow.
Recommended prices for NVIDIA GeForce GTX 460 1Gb and GeForce GTX 470 has been officially reduces a bit: for GTX 460 1GB its now US $199 and €169 (including VAT) for Europe. GeForce GTX 470 should be available at US $259 or €219 in Europe.
It is possible, that we will meet AMD Radeon HD 6800 graphic cards with reduced prices too.
As a result of such competition, the end-user wins the game.