It is becoming trend that upcoming graphic cards appear in retail network long before the official presentation of the product. In case of Radeon HD 6990, we can seen a bit of sluggishness on this matter, that is, the launch of the card is tomorrow and price is still unknown. On the other hand, the closer we get to the X-day, the more accurate can be the estimated price which was, by the way, caught in one of European e-shops — 600 Euros (Excl. VAT)
This can be recalculated into approximately $599 for countries with dollar pricing. Looking back in history of High-end solutions, we can say that this price seems to be very close to real one. NVIDIA, in return, will have its comparable rival, GeForce GTX 590, presented a bit later (estimates — mid March) which gives some time to set the “right” specs and price.